The first Freakonomics book was a lot of fun; the second less so, as it sort of devolved into “if the scientific consensus and/or coast-hugging liberal elite are for it, we are against it” type of thing. Hence Freakonomics Watch; or perhaps it should be called James McWilliams Watch, since he appears to be the contributor to their blog with

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Freakonomics Watch: "The Primitive Food Movement"