ISO bright ideas. Photo by Paul Keller via Flickr. If you want to get people to boost their personal energy efficiency, you should appeal to their vanity, their inner couch potato, their wallets, and their competitive nature. That’s the strategy that came out of a cocktail party hosted by the online

magazine Slate as part of an ongoing attempt to “harvest the collective intelligence of [its] readers for the good of society” — starting with figuring out how best to save money an… Read the full story on TreeHugger

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Crowdsourcing the Most Energy-Efficient Life